Many celebrities in South Africa are getting endorsed by different companies and its a good one for them.
Well, it seems G.H. Mumm has decided to add other celebrities to be their ambassador.
Initially, Somizi Mhlongo-Motaung was their brand ambassador but they have decided to broaden their horizons by adding five new media personalities.
Those who are joining Somizi in this deal are Sarah Langa, Lerato Sengadi, Tshepi Vundla, actress Jessica Nkosi and event designer Precious the Planner.
It seems local celebs have realised partnerships with bevs brands is the way to go. Recently DJ Zinhle acquired equity and became CEO of Boulevard Nectar Rosé, and days before that rapper Moozlie scored a Cruz Vodka partnership.
Model and influencer Sarah said the partnership was a no-brainer for her, adding that their brands aligned well.
She said: “I am excited about the Mumm Squad. We are a combination of diverse people who represent different parts of the industry. The chemistry between us is extraordinary and complemented by our calibre of expertise. I can’t wait to experience memorable moments with the squad and experience what G.H. Mumm represents to each member.”
G.H. Mumm SA said they chose the women because they are “aspirational and audacious in their pursuits”.
“Our Mumm squad members embody our philosophy and thus the collaboration between them and G.H. Mumm makes for an excellent brand partnership,” said senior brand manager Sibusiso Shangase.
Check out some of the snaps taken:
The more you understand yourself, the more silence there is, the healthier you are. —Maxime Lagacé